Lessons from the book START WITH WHY – Simon Sinek
I was just finishing my last book “START WITH WHY” by Simon Sinek and I realized that it has been long time without sharing something beautiful on Disha.
As the preface says: Why some people and organization more inventive, pioneering and successful than others. What common with Steve Jobs, Wright brothers and Martin Luther King was they started with why.
Here I have collected some of the great lessons from the book. However there are always lots of that I missed out, so please write below if you find some.
you will surely love: Thought of the day
- START WITH WHY: The title of the book is itself a lesson. The world who doesn’t start with why works in motivation which goes down early. WHY can be the only reason to work when there is no result, why can be the only thing which matters when there is no other person to support you
- Manipulation brings sale but inspiration brings friend, a loyal customer: Imagine you are in a business or in marketing and describing your product. If your words are trying to manipulate a person to bring a sale you may get a sale (or may not) but soon you will lose the trust and you will never get that back again. Actually that same happens everywhere in life. Inspiration always brings friend where your habit to manipulate people makes you alone.
- Communication is not about speaking, its about listening: The more you listen better you will be able to communicate.
- The aim to inspire people to work for things inspire them: Everyone can be inspired by the things and can work for them.
- Those who know why need those who knows how: Only knowing your WHY will not make you a leader in your work. You need to take help from the people who know HOW of the things. You should be knowing how things work or you have to have people who know it. Success of a great industry is just the combination of both the flavors.
- Give people something to believe in: To inspire people you have to give them something they can believe in. Like M L King did. Everyone in the revolution was now with him for himself. Not for the L King. He just gave people a dream they can believe in and they can make that their.
- Law of diffusion of market: Mass-market success cab only be achieved after you penetrate between 15 percent 18 percent of the market. That’s because the early majority won’t try something new until someone else has tries it first.
Three majors for success are
You always sell things for your WHAT, like what you are offering. your products, your services and something which can be seen and people purchase things for their WHY. Why they are needed to them or why you are selling them. Apple sells things for why, so whatever argue you will make with an Apple user with their products they will simply refuse to listen. you can prove your 100$ phone better than iPhone but hardly an Apple user will accept them. He will simply say After all Apple is Apple Click To Tweet.